The Asbury Group Consulting Web Redesign

Case Study

The Asbury Group is a senior living consulting team focusing on IT, Marketing & Management. TAG came to us to freshen up the design of the site, and expressed a need to organize and move the site to a new CMS (Expression Engine). We worked hard on the IA through a series of discovery meetings, making sure that the focus was on clarity of messaging and lead generation. UX involved some exercises in learning about the different personas involved with their business, giving us the fuel we needed to build out the initial set of wireframes and prototypes. We rewrote most of the existing content, and shifted the entire site to Expression Engine. We trained the TAG team and walked away from the project feeling like we made a significant impact on their everyday workflow.