We redesigned Petag.com, breathing new life into an aging site while also shifting all of the content over to Craft CMS. PetAg also had a need to integrate their pet shampoo and grooming products brand, Lambert Kay. We put together a comprehensive IA, and worked hard to understand the multiple audiences involved. The UX phase of the project involved detailed wireframes of key functional areas and user case scenarios, making visual design a smooth process. The new site become a valuable resource for customers as well as an up to date tool for their sales team.